What makes launches actually successful?
Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion.
Instead of hitting publish and hoping for sales, Ramli built a paid Readers Club months before launch, tested his ideas like beta features, hosted a live virtual summit, and sold 77% of his books direct-to-reader…all while creating a loyal fan base that keeps growing long after release day.
You’ll also learn:
> How to use community and early feedback to build better launches
> Why direct distribution beats every algorithm
> The secret to making your content feel more human in an AI-driven world
If you’ve ever wondered how to create demand before you launch or how to make your audience feel invested in your success, this episode is for you.
Follow Ramli:
LinkedIn: https://www.linkedin.com/in/ramlijohn/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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