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Tamara Grominsky

Award-winning product marketer and former VP of product marketing at Kajabi, sharing expertise in go-to-market strategies.

Top 5 podcasts with Tamara Grominsky

Ranked by the Snipd community
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35 snips
Jan 18, 2023 • 29min

133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com 
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Apr 2, 2025 • 14min

Go-to-Market Plays #1: When To Do a Launch

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.
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Sep 27, 2024 • 46min

Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

Tamara Grominsky, creator of PMM Camp and product marketing management expert, shares insights on the interplay between inbound and outbound marketing. She debunks the outdated notion that separates product managers from product marketers, advocating for teamwork to create effective launch plans. Tamara discusses the evolution of product marketing careers and the challenges of transitioning to leadership roles, emphasizing the need for adaptability and collaboration across teams. She also highlights the importance of strong messaging and understanding buyer psychology in shaping successful strategies.
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Aug 15, 2024 • 37min

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Tamara Grominsky, a product marketing expert and former VP at Kajabi and Unbounce, shares her insights on effective product marketing strategies. She discusses the importance of understanding the product better than product managers and the need for realistic expectations when hiring marketers. Tamara highlights creative tactics from the Michelin Guide and emphasizes strategic segmentation over traditional personas. She also offers tips on intentional product launches and the significance of analyzing existing customers to refine marketing approaches.
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Mar 20, 2024 • 57min

241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.