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Tamara Grominsky

Award-winning product marketer and former VP of product marketing at Kajabi. She is known for her sharp insights in the marketing field.

Top 10 podcasts with Tamara Grominsky

Ranked by the Snipd community
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35 snips
Jan 18, 2023 • 29min

133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com 
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12 snips
Jun 11, 2025 • 12min

Go-to-Market Plays #10: The Psychology of Pricing

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, dives into the fascinating world of pricing psychology. She explains the strategic use of price anchoring and how decoy pricing can nudge consumers towards desired purchases. Tamara shares that pricing isn’t just a revenue tool; it's a vital part of storytelling. Learn how to leverage visual hierarchy and compelling copy to reshape perceptions of value, making your marketing tactics more effective without altering your product.
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8 snips
Apr 9, 2025 • 11min

Go-to-Market Plays #2: How To Out Position Your Competitors

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares her insights on how small brands can stand out against larger competitors. She dives into the concept of competitor contrast marketing, emphasizing the importance of storytelling over simple features. Tamara recalls the iconic Mac versus PC campaign, illustrating how emotional connections can shape brand identity. With a three-step playbook for effective positioning, she offers actionable strategies for brands looking to transform rivals' strengths into their weaknesses.
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Aug 15, 2024 • 37min

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Tamara Grominsky, a product marketing expert and former VP at Kajabi and Unbounce, shares her insights on effective product marketing strategies. She discusses the importance of understanding the product better than product managers and the need for realistic expectations when hiring marketers. Tamara highlights creative tactics from the Michelin Guide and emphasizes strategic segmentation over traditional personas. She also offers tips on intentional product launches and the significance of analyzing existing customers to refine marketing approaches.
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Jun 18, 2025 • 17min

Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work

Tamara Grominsky is an award-winning product marketer and former VP of product marketing at Kajabi, renowned for her sharp marketing insights. She and Daniel explore the intersection of psychology and marketing, discussing concepts like social proof and loss aversion. They highlight how FOMO can drive consumer urgency and explain the 'Foot-in-the-Door' technique using Mailchimp as an example. Tune in for actionable marketing tips that can elevate your strategy and create deeper connections with your audience.
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May 14, 2025 • 17min

Go-to-Market Plays #7: How to Reposition Your Product

Tamara Grominski, an award-winning product marketer and former VP at Kajabi, joins Daniel to tackle the art of product repositioning. They discuss how to recognize when your product needs a new focus, especially during market shifts. With an insightful case study on transforming a classic thermos into a trendy lifestyle brand, they explore key strategies for engaging untapped audiences. Tamara emphasizes that launches aren't just for new products, and repositioning can spark fresh growth opportunities.
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Apr 30, 2025 • 13min

Go-to-Market Plays #5: How the IKEA Effect Affects Us

Tamara Grominski, an award-winning product marketer and founder of PMM Kim, shares her insights on the fascinating IKEA effect. She explains how self-assembly increases customer satisfaction and loyalty, making people value products they help create. The conversation reveals intriguing connections between brands like Spotify, Betty Crocker, and the IKEA effect. Tamara emphasizes the importance of personalization and user engagement in marketing strategies, showcasing how feeling invested can enhance emotional ties to products.
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Apr 23, 2025 • 11min

Go-to-Market Plays #4: How to Execute a Comeback Campaign

Tamara Grominski, an award-winning product marketer, discusses the power of Comeback Campaigns aimed at re-engaging lapsed customers. She highlights the art of creating FOMO to remind users what they miss out on. Strategies include personalized messaging and real-world examples like Brooklinen's heartfelt emails. Tamara also shares how gentle nudges, such as those from Slack, can effectively reactivate users while keeping brand voice consistent. It's all about making customers feel valued and excited to return!
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Apr 16, 2025 • 13min

Go-to-Market Plays #3: How to Make Your Marketing Stick

Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!
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Apr 2, 2025 • 14min

Go-to-Market Plays #1: When To Do a Launch

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.

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