Tamara Grominsky

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com 

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares her insights on how small brands can stand out against larger competitors. She dives into the concept of competitor contrast marketing, emphasizing the importance of storytelling over simple features. Tamara recalls the iconic Mac versus PC campaign, illustrating how emotional connections can shape brand identity. With a three-step playbook for effective positioning, she offers actionable strategies for brands looking to transform rivals' strengths into their weaknesses.

Tamara Grominski, an award-winning product marketer and former VP at Kajabi, joins Daniel to tackle the art of product repositioning. They discuss how to recognize when your product needs a new focus, especially during market shifts. With an insightful case study on transforming a classic thermos into a trendy lifestyle brand, they explore key strategies for engaging untapped audiences. Tamara emphasizes that launches aren't just for new products, and repositioning can spark fresh growth opportunities.

Tamara Grominski, an award-winning product marketer and founder of PMM Kim, shares her insights on the fascinating IKEA effect. She explains how self-assembly increases customer satisfaction and loyalty, making people value products they help create. The conversation reveals intriguing connections between brands like Spotify, Betty Crocker, and the IKEA effect. Tamara emphasizes the importance of personalization and user engagement in marketing strategies, showcasing how feeling invested can enhance emotional ties to products.

Tamara Grominski, an award-winning product marketer, discusses the power of Comeback Campaigns aimed at re-engaging lapsed customers. She highlights the art of creating FOMO to remind users what they miss out on. Strategies include personalized messaging and real-world examples like Brooklinen's heartfelt emails. Tamara also shares how gentle nudges, such as those from Slack, can effectively reactivate users while keeping brand voice consistent. It's all about making customers feel valued and excited to return!

Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.

Tamara Grominsky, creator of PMM Camp and product marketing management expert, shares insights on the interplay between inbound and outbound marketing. She debunks the outdated notion that separates product managers from product marketers, advocating for teamwork to create effective launch plans. Tamara discusses the evolution of product marketing careers and the challenges of transitioning to leadership roles, emphasizing the need for adaptability and collaboration across teams. She also highlights the importance of strong messaging and understanding buyer psychology in shaping successful strategies.

Tamara Grominsky, a product marketing expert and former VP at Kajabi and Unbounce, shares her insights on effective product marketing strategies. She discusses the importance of understanding the product better than product managers and the need for realistic expectations when hiring marketers. Tamara highlights creative tactics from the Michelin Guide and emphasizes strategic segmentation over traditional personas. She also offers tips on intentional product launches and the significance of analyzing existing customers to refine marketing approaches.

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.