The Marketing Millennials
Go-to-Market Plays #3: How to Make Your Marketing Stick
Apr 16, 2025
Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!
13:05
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Quick takeaways
- Marketing succeeds by forging emotional connections with audiences, prioritizing problem-solving over mere product features.
- The Made to Stick framework emphasizes key principles like simplicity and storytelling to enhance the memorability of marketing messages.
Deep dives
The Challenge of Memorable Marketing
Many marketers struggle to create messages that resonate and stick with audiences amid the overwhelming volume of online content. Most marketing fails to capture attention, often being perceived as forgettable or uninspiring. To overcome this challenge, effective marketers focus on making an emotional connection with their audience rather than solely emphasizing product features. The conversations highlight the necessity of crafting campaigns that evoke feelings, which has a greater impact than just listing product details.
