The Marketing Millennials Go-to-Market Plays #3: How to Make Your Marketing Stick
Apr 16, 2025
Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!
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Marketing Must Connect Emotionally
- Most marketing fails because it focuses on product features, not emotional connections.
- People remember problems solved more than product capabilities.
Made to Stick Framework
- The "Made to Stick" framework outlines six principles to make ideas memorable.
- These are Simple, Unexpected, Concrete, Credible, Emotional, and Story-driven.
Duolingo's Viral TikTok Mascot
- Duolingo's TikTok strategy turned their mascot, Duo, into a mischievous character.
- This unexpected portrayal captivated audiences and went viral beyond TikTok.
