#336

Mentioned in 50 episodes

Made to Stick

Why Some Ideas Survive and Others Die

Book • 2007

In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable.

They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories.

The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier.

It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.

Mentioned by

Jonathan Courtney

William MacAskill

Andrew Wilkinson

Lauren Weinstein

Mentioned in 50 episodes

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in relation to what makes ideas memorable and stick in people's minds.

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Greg Isenberg

and

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as a book about effective communication and the use of analogies.

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William MacAskill

as an extremely good book about writing sticky ideas, focusing on the power of stories.

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as a book about making ideas memorable.

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Lauren Weinstein

as an example of making data relatable, using the example of movie popcorn's saturated fat content.

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Andy Stanley

as a significant book for their organization on making ideas memorable and impactful.

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Mentioned by

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in relation to his new book discussing reset, as a book he and his brother wrote.

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Kyle Norton

to Adam, the CEO of Owner, as a book on positioning.

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Andrew Wilkinson

as a book that helped him understand copywriting.

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as a book that taught him how to write in a memorable and engaging way.

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among his favorite books that he rereads and finds re-energizing.

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as a popular book on how to make ideas memorable.

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when discussing books about why certain things go viral and why others don't.

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Mentioned by

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