#749
Mentioned in 44 episodes

Made to Stick

Why Some Ideas Survive and Others Die
Book • 2007
In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable.

They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories.

The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier.

It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.

Mentioned by

Mentioned in 44 episodes

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Mentioned by Matt Abrahams as books that have profoundly influenced his communication.
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Mentioned by Matt Gray alongside "The Power of Moments", highlighting their work on memorable experiences.
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Mentioned by Nabeel Qureshi in relation to what makes ideas memorable and stick in people's minds.
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Mentioned by Greg Isenberg and Jonathan Courtney as a book about effective communication and the use of analogies.
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Mentioned by William MacAskill as an extremely good book about writing sticky ideas, focusing on the power of stories.
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Mentioned by Lauren Weinstein as an example of making data relatable, using the example of movie popcorn's saturated fat content.
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Recommended by Andy Stanley as a significant book for their organization on making ideas memorable and impactful.
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Mentioned by Andrew Wilkinson as a book that taught him how to write in a memorable and engaging way.
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Mentioned by Graham Weaver among his favorite books that he rereads and finds re-energizing.
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Mentioned by Dan Sanchez as a popular book on how to make ideas memorable.
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Mentioned by James Tripp when discussing books about why certain things go viral and why others don't.
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Mentioned by Matt Abrahams as books that have had a profound impact on his communication.
20 snips
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Mentioned by Dan Heath as one of his five previously written business books.
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Mencionado por Salvador Mingo como un libro previo de Jim Collins.
16 snips
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