#375

Mentioned in 45 episodes

Made to Stick

Why Some Ideas Survive and Others Die

Book • 2007

In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable.

They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories.

The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier.

It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.

Mentioned by

Jonathan Courtney

William MacAskill

Andrew Wilkinson

Lauren Weinstein

Mentioned in 45 episodes

Mentioned by

Matt Abrahams

in relation to

Jonah Berger

's academic background at Stanford.

80. Magic Words: Change What You Say to Inspire and Influence Others

Mentioned by

Sam Parr

as a source of the "niches make riches" concept.

How We Got Our First 100 Customers (No Bulls**t, Specific Details)

Recommended by

Alistair Croll

as the best marketing textbook ever.

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Mentioned by

Matt Abrahams

as books that have profoundly influenced his communication.

190. Motivation Matters: How to Leverage What People Already Want

Mentioned by

Matt Gray

alongside "The Power of Moments", highlighting their work on memorable experiences.

Scale Your Business From $10k to $100k Per Month - Matt Gray

Mentioned by

Nabeel Qureshi

in relation to what makes ideas memorable and stick in people's minds.

13: Nabeel S. Qureshi - The Will to Care

Mentioned by

Greg Isenberg

and

Jonathan Courtney

as a book about effective communication and the use of analogies.

80 mins of advice to level up your life with lifehacks

Mentioned by

William MacAskill

as an extremely good book about writing sticky ideas, focusing on the power of stories.

Moral Philosopher Will MacAskill on What We Owe The Future

Mentioned by

Sam Parr

as a book about making ideas memorable.

How This Ex-Navy SEAL Turned A Book Into A $1M+ Empire - Jack Carr

Mentioned by

Lauren Weinstein

as an example of making data relatable, using the example of movie popcorn's saturated fat content.

3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

Recommended by

Andy Stanley

as a significant book for their organization on making ideas memorable and impactful.

Reset: How Great Leaders Get Unstuck with Dan Heath

Recommended by

Kyle Norton

to Adam, the CEO of Owner, as a book on positioning.

Scaling SMB to $30M, Investing in RevOps Early, and Stage-appropriate Sales Hiring with Kyle Norton

Mentioned by

Andrew Wilkinson

as a book that helped him understand copywriting.

Hire 1 to Hire 10, Sam Gets Hacked, Shaan Buys a $200K NFT, and More with Andrew Wilkinson

Mentioned by

Andrew Wilkinson

as a book that taught him how to write in a memorable and engaging way.

He Was A Billionaire, But Now He's Not... Was It Worth It?

Mentioned by

Graham Weaver

among his favorite books that he rereads and finds re-energizing.

Graham Weaver on Private Equity

Mentioned by

Dan Sanchez

as a popular book on how to make ideas memorable.

5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI

Mentioned by

James Tripp

when discussing books about why certain things go viral and why others don't.

Curiosity in Changework

Mentioned by

Matt Abrahams

as books that have had a profound impact on his communication.

49. Make Numbers Count: How to Communicate Data Effectively

Mentioned by

Dan Heath

as one of his five previously written business books.

Mencionado por

Salvador Mingo

como un libro previo de Jim Collins.

126 - De Bueno a Extraordinario

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner