#307

Mentioned in 120 episodes

Made to Stick

Why Some Ideas Survive and Others Die

Book • 2007

In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable.

They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories.

The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier.

It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.

Mentioned by

Andrew Wilkinson

Lauren Weinstein

Mentioned in 120 episodes

Referenced by

Andrew Wilkinson

, who said the book has the idea that you have one shot to capture someone's attention.

How Andrew Wilkinson Uses Opus 4.5 in His Work and Life

Recommended by

Sam Parr

as his favorite book on making ideas memorable and sticky.

5 ruthless business lessons from one week in NYC

Mentioned by

Matt Abrahams

in relation to

Jonah Berger

's academic background at Stanford.

80. Magic Words: Change What You Say to Inspire and Influence Others

Mentioned by

Matt Gray

alongside "The Power of Moments", highlighting their work on memorable experiences.

Scale Your Business From $10k to $100k Per Month - Matt Gray

Mentioned by

Sam Parr

as a source of the "niches make riches" concept.

How We Got Our First 100 Customers (No Bulls**t, Specific Details)

Recommended by

Alistair Croll

as the best marketing textbook ever.

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Mentioned by

Matt Abrahams

as books that have profoundly influenced his communication.

190. Motivation Matters: How to Leverage What People Already Want

Mentioned by

Lauren Weinstein

, referencing Chip Heath as the author.

252. Rethinks: How to Make Complex Ideas Accessible

Mentioned by

Matt Abrahams

and

Dan Heath

for its lessons on making ideas memorable, especially through storytelling.

279. Rethinks: How to Leverage What People Already Want

Mentioned by

Nabeel Qureshi

in relation to what makes ideas memorable and stick in people's minds.

13: Nabeel S. Qureshi - The Will to Care

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