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Alistair Croll

Co-author of Lean Analytics and Just Evil Enough, a product manager, entrepreneur, and startup advisor. Known for his work in data, AI, and technology.

Top 3 podcasts with Alistair Croll

Ranked by the Snipd community
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583 snips
Nov 3, 2024 • 1h 15min

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Alistair Croll, co-author of the bestselling Lean Analytics and a startup expert, shares insights from his upcoming book, Just Evil Enough. He dives into the power of subversive marketing strategies for startups, highlighting 11 clever tactics used by companies like Netflix and Airbnb. Croll discusses how to ethically exploit market opportunities and the importance of unconventional methods for growth. He also emphasizes the significance of navigating regulatory environments and finding your "zero-day marketing exploit" in a competitive landscape.
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10 snips
Jul 2, 2025 • 45min

Bold Go-To-Market Tactics: Just Evil Enough to Win with Alistair Croll

In this engaging discussion, Alistair Croll, a technologist and bestselling author, reveals bold insights on product development and marketing. He emphasizes the importance of proving demand before perfecting features. Alistair introduces the 'fluency equation,' highlighting how consumer desire can be influenced by reducing complexity. Using clever examples like Burger King's marketing tactics, he encourages subversive creativity in strategy. He also addresses the challenges leaders face in leveraging AI, urging a shift in mindset for growth in a rapidly changing landscape.
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4 snips
Apr 7, 2022 • 39min

Alistair Croll – To Scale, You Have to Get People to Care

In this engaging discussion, Alistair Croll, an entrepreneur and author of the influential book Lean Analytics, shares invaluable insights on scaling startups. He emphasizes the importance of engaging an audience before seeking investment, recalling his own experience giving up 50% equity for a Series A round. Alistair dives into the shift from an information economy to an attention economy, stressing the need for innovative strategies to capture and maintain public interest. He also reflects on the philosophical impacts of technology and the necessary balance for societal well-being.

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