My Worst Investment Ever Podcast
Alistair Croll – To Scale, You Have to Get People to Care
Apr 7, 2022
In this engaging discussion, Alistair Croll, an entrepreneur and author of the influential book Lean Analytics, shares invaluable insights on scaling startups. He emphasizes the importance of engaging an audience before seeking investment, recalling his own experience giving up 50% equity for a Series A round. Alistair dives into the shift from an information economy to an attention economy, stressing the need for innovative strategies to capture and maintain public interest. He also reflects on the philosophical impacts of technology and the necessary balance for societal well-being.
39:27
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Quick takeaways
- Reducing risk plays a vital role in investment success, enabling investors to navigate the competitive landscape more effectively.
- Engaging audiences through relatable content is essential in the attention economy, as it allows businesses to maintain focus in a distracting digital world.
Deep dives
The Importance of Reducing Risk
To enhance success in investing and business, reducing risk is crucial. By minimizing risks, investors can better position themselves in the competitive landscape. This principle is emphasized through discussions on taking informed risks that can lead to significant rewards while also embracing the possibility of failure. The conversation draws from lessons learned by numerous guests who have faced both triumphs and setbacks in their ventures.
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