My Worst Investment Ever Podcast Alistair Croll – To Scale, You Have to Get People to Care
4 snips
Apr 7, 2022 
In this engaging discussion, Alistair Croll, an entrepreneur and author of the influential book Lean Analytics, shares invaluable insights on scaling startups. He emphasizes the importance of engaging an audience before seeking investment, recalling his own experience giving up 50% equity for a Series A round. Alistair dives into the shift from an information economy to an attention economy, stressing the need for innovative strategies to capture and maintain public interest. He also reflects on the philosophical impacts of technology and the necessary balance for societal well-being.
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Measuring Progress
- We are transitioning from a physical to a digital world, which requires new metrics for progress.
- Traditional measures like GDP don't accurately reflect cognitive productivity gains.
Technology's Impact
- Technology recalibrates societal balance, mirroring the tension between individual and collective forces in the universe.
- Risk-taking is essential for progress, although it often leads to failure.
Premature Scaling
- Alistair Croll's startup, Coradiant, secured $20 million in Series A funding, giving up 50% equity.
- This was a bad investment because they misjudged the trend toward cloud computing, limiting their potential returns.
