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Think Fast Talk Smart: Communication Techniques
3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible
Feb 11, 2020
13:26
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Quick takeaways
- Tailoring communication to audience's knowledge level and interests is crucial for understanding.
- Chunking information into main points aids comprehension by organizing content into manageable sections.
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Importance of Tailoring Communication to Audience
Tailoring communication to the audience's level of knowledge and what they care about is crucial for ensuring understanding. For example, Apple's message about the iPod emphasized 'a thousand songs in your pocket' to resonate with customers, rather than technical specifications like gigabytes. This highlights the significance of aligning communication with audience interests.
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