Dan Heath, a New York Times bestselling author and expert in persuasion, shares his insights on mobilizing change without crafting new motivations. Instead of convincing others from scratch, he encourages tapping into their existing desires. Heath discusses the concept of 'leverage points'—small efforts that yield significant results—and emphasizes the power of storytelling in engaging audiences. He explores how personal anecdotes and practical strategies can enhance communication and drive organizational success. Discover how to turn latent motivation into an engine for impactful change!
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insights INSIGHT
Storytelling Power
Stories have the twin powers of simulation and inspiration, making them powerful communication tools.
They let listeners experience the protagonist's feelings and inspire action.
volunteer_activism ADVICE
Study Bright Spots
Study "bright spots" to learn from successes instead of dwelling on problems.
Obsess over what's working to discover how to improve everything.
insights INSIGHT
Leverage Points
Leverage points are areas where small efforts yield big returns, crucial in complex systems.
Focus efforts on these points for maximum impact.
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In this book, Chip and Dan Heath explore why certain brief experiences can have a profound impact on our lives. They argue that our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. The authors provide practical advice and numerous examples on how to engineer these moments, whether in professional settings, educational environments, or personal life. The book delves into the psychology behind why we remember certain experiences and how we can intentionally create more meaningful moments rather than leaving them to chance.
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath
Dan Heath
In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable. They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier. It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.
Switch
How to Change Things When Change Is Hard
Chip Heath
Dan Heath
In 'Switch', Chip and Dan Heath explore why making lasting changes is difficult due to the conflict between the rational mind and the emotional mind. They present a framework for successful change by uniting these two minds, drawing on decades of research in psychology, sociology, and other fields. The book provides compelling examples of how everyday people have achieved dramatic results by following this pattern, whether in personal, organizational, or societal contexts.
Reset
Reclaiming the Internet for Civil Society
Ronald Deibert
Infinite jest
wit and humor in Italian Renaissance art
Paul Barolsky
In this book, Paul Barolsky examines the role of wit and humor in Italian Renaissance art, providing insights into the artistic and cultural context of the period. The work delves into how artists of the Renaissance used humor and wit in their creations, reflecting the broader cultural and social attitudes of the time.
How to turn latent motivation into fuel for change.
If you want to be a changemaker, you’ll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn’t about creating new motivation — it’s about leveraging the motivation that’s already there.
“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests finding where your goals overlap with the things they already desire. "Before you even get to persuasion, if you can just tap and unleash the energy that's already there, you've already catapulted yourself toward success,” he says.
In this episode of Think Fast, Talk Smart, Heath and host Matt Abrahams explore how to create more compelling communication using “leverage points,” or as Heath says, “where a little bit of effort yields a disproportionate return.” Whether getting buy-in from one teammate or achieving change across an entire organization, Heath shares practical tips for turning latent motivation into an engine for change. Get more done with Grammarly. Download Grammarly for free at grammarly.com/podcast.
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Think Fast Talk Smart: Communication Techniques 
