

#519
Mentioned in 24 episodes
Switch
How to Change Things When Change Is Hard
Book • 2010
In 'Switch', Chip and Dan Heath explore why making lasting changes is difficult due to the conflict between the rational mind and the emotional mind.
They present a framework for successful change by uniting these two minds, drawing on decades of research in psychology, sociology, and other fields.
The book provides compelling examples of how everyday people have achieved dramatic results by following this pattern, whether in personal, organizational, or societal contexts.
They present a framework for successful change by uniting these two minds, drawing on decades of research in psychology, sociology, and other fields.
The book provides compelling examples of how everyday people have achieved dramatic results by following this pattern, whether in personal, organizational, or societal contexts.
Mentioned by


























Mentioned in 24 episodes
Recommended by
Michael Bungay-Stanier as a book that profoundly influenced his understanding of change through stories and metaphors.


23 snips
You’re over-flexing this change muscle: Dan Heath
Mentioned by
Graham Weaver for its chapter on scaling bright spots, which significantly impacted Alpine's success.


17 snips
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Recommended by Emily Bouchard for its relatable explanation of how people use their rational and emotional sides of the brain to affect change, using the rider and the elephant analogy.

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Mentioned by
Anne Bogel as an informational book using real-life examples to explain decision-making.


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