#885
Mentioned in 53 episodes

Switch

How to Change Things When Change Is Hard
Book • 2010
In 'Switch', Chip and Dan Heath explore why making lasting changes is difficult due to the conflict between the rational mind and the emotional mind.

They present a framework for successful change by uniting these two minds, drawing on decades of research in psychology, sociology, and other fields.

The book provides compelling examples of how everyday people have achieved dramatic results by following this pattern, whether in personal, organizational, or societal contexts.

Mentioned by

Mentioned in 53 episodes

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as a useful business book on change management, especially the idea of shrinking change.
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for its emphasis on studying bright spots and finding practical ways to enable change.
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as a guide on how to implement changes effectively within a team.
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as one of Chip and Dan Heath's really good books that he read back in the day.
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as the best book he's ever read on change.
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