235: Made to Stick by Chip and Dan Heath

In 'Decisive', Chip and Dan Heath address the critical topic of decision-making, highlighting the biases and irrationalities that disrupt our choices. The book introduces a four-step process—WRAP (Widen your options, Reality-test your assumptions, Attain distance before deciding, Prepare to be wrong)—designed to counteract these biases. Through engaging stories and practical tools, the Heaths provide strategies to stop agonizing over decisions, make group decisions without destructive politics, and ensure that valuable opportunities are not overlooked.

In 'Storyworthy,' Matthew Dicks provides a comprehensive guide on the art of storytelling. The book is divided into three parts: Finding your story, Crafting your story, and Telling your story. Dicks shares his own stories to illustrate key points and offers tips and exercises to help readers improve their storytelling skills. He emphasizes the importance of identifying a 'five-second moment' of transformation or realization in every story and provides techniques for making stories engaging and memorable. The book is designed to help anyone become a better storyteller, whether for personal or professional purposes, and highlights how storytelling can deepen connections with others and enhance one's own life.

In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable. They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier. It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.