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Think Fast, Talk Smart: Communication Techniques
80. Magic Words: Change What You Say to Inspire and Influence Others
Mar 8, 2023
27:54
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Quick takeaways
- Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives.
- Understanding and leveraging certain language techniques, such as avoiding hedging and turning past tense into present, can convey more certainty and confidence in our communication.
Deep dives
The Power of Word of Mouth
One of the main takeaways from Jonah's book, 'Contagious: Why Things Catch On,' is the power of word of mouth and how to harness it. By turning customers into advocates and getting them to share our message, we can reach a broader audience and have a greater impact. Jonah identifies six factors that drive word of mouth and consumer behavior, which he explores in his book. Understanding and leveraging these factors can help us create contagious content that spreads and catches on.
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Listen to the best highlights from the podcasts you love and dive into the full episode