4min chapter

Think Fast Talk Smart: Communication Techniques cover image

80. Magic Words: Change What You Say to Inspire and Influence Others

Think Fast Talk Smart: Communication Techniques

CHAPTER

The Power of Word of Mouth

This chapter explores the critical role of persuasion and word of mouth in popularity, showcasing strategies to transform customers into advocates. It emphasizes the concept of social currency and the significance of crafting messages that enhance one's status, supported by consumer behavior insights.

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