#2222
Mentioned in 15 episodes
Contagious
Why Things Catch On
Book • 2013
In 'Contagious: Why Things Catch On,' Jonah Berger explains that the popularity of products, ideas, and behaviors is driven by six key principles: social currency, triggers, emotion, public visibility, practical value, and stories.
Berger argues that word of mouth, rather than traditional advertising, is the primary force behind making things popular.
He provides case studies, real-world examples, and research findings to support these principles, which can be applied to various fields including marketing, social causes, and political campaigns.
The book emphasizes that contagious content can spread through everyday conversations rather than relying on socially influential individuals.
Berger argues that word of mouth, rather than traditional advertising, is the primary force behind making things popular.
He provides case studies, real-world examples, and research findings to support these principles, which can be applied to various fields including marketing, social causes, and political campaigns.
The book emphasizes that contagious content can spread through everyday conversations rather than relying on socially influential individuals.
Mentioned by
Mentioned in 15 episodes
Mentioned by 
Matt Abrahams as one of 
Jonah Berger 's books, discussing the science of word of mouth.
Matt Abrahams as one of Jonah Berger 's books, discussing the science of word of mouth.
738 snips
80. Magic Words: Change What You Say to Inspire and Influence Others
Mentioned by Phill Agnew in relation to a real-world campaign that cut binge drinking amongst students.
66 snips
A surprisingly effective way to persuade (almost) anyone
Mentioned by 
Joe Heschmeyer to illustrate how marketers leverage high-arousal emotions, particularly anger, to increase virality.
Joe Heschmeyer to illustrate how marketers leverage high-arousal emotions, particularly anger, to increase virality.
32 snips
#153 The High-Velocity News Cycle is Destroying Your Soul - Joe Heschmeyer
Mentionné par 
Stan Leloup comme un livre sur le marketing viral et la création de produits contagieux.
Stan Leloup comme un livre sur le marketing viral et la création de produits contagieux.
23 snips
Devenir une légende du développement personnel - avec David Laroche
Mentioned by Craig Gingerich as something he was listening to and paired well with Libby's advice on referrals.
20 snips
282: Two Smart Tweaks to Get More Referrals (Fast!) in Your First 100 Days
18 snips
#44: Lo que aprendí (a la mala) sobre dinero, mi estrategia de contenido, rutina y negocios
Von 
Marc Elsberg erwähnt im Kontext von Pandemie-Romanen, die bereits vor der Pandemie erschienen sind.
Marc Elsberg erwähnt im Kontext von Pandemie-Romanen, die bereits vor der Pandemie erschienen sind.
MARC ELSBERG - BLACKOUTS UND ANDERE KATASTROPHEN
