Ahrefs Podcast

If Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)

20 snips
Jul 29, 2025
Guest
Mark Schaefer
Mark Schaefer, a marketing futurist and author of 'Audacious,' shares insights on why boring marketing is the real threat in an AI-dominated world. He emphasizes the importance of being bold and human in content creation, using concepts like the handicap principle to show how authenticity resonates more than perfection. Schaefer also highlights extraordinary examples, like a $1,500 pig as a marketing tool, and discusses how brands like Liquid Death have changed the game by prioritizing memorable experiences over traditional selling. This conversation is a push for marketers to think audaciously.
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INSIGHT

Be Audacious to Outlast AI

  • AI will replace marketing that is merely competent because AI is already highly competent. - Mark Schaefer urges marketers to be audacious and deeply human to survive in an AI-dominated marketing world.
ADVICE

Embrace Imperfection and Effort

  • Use imperfection and genuine human effort in marketing to create authentic, memorable content. - Avoid over-polished AI-created content that lacks emotional and human connection.
ANECDOTE

$1,500 Pig Drives Word-of-Mouth

  • A restaurant owner used a $1,500 giant pig statue as his whole marketing to spark conversation. - This social object encouraged word-of-mouth and made his restaurant memorable beyond the food.
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