Ahrefs Podcast

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance.In this episode: (00:00) The Power of Humor in B2B Marketing(00:57) Measuring ROI in Social Media Strategies(05:10) How Much Does It Cost to Create This Type of Content? (07:32) Finding and Hiring Talent for Content Creation(12:57) Integrating Humor with Project Management Software(17:25) The Creative Process: From Ideas to Execution(18:40) Using Trial Reels to Test Impact(21:08) Brainstorming Creative Ideas(24:02) Balancing Fun and Product Promotion(29:17) Breaking Marketing Norms(33:30) The ABCD Framework for Content Creation(38:33) Pattern Interrupt Techniques in Content(43:18) Psychological Hacks for Converting Followers(46:24) Building a Personal Brand Vs a Company Brand(50:39) Types of Content for Brand Accounts(53:44) Defining the ClickUp Brand(57:10) The $15K ClickUp Album(01:02:01) Influencer Marketing Strategies(01:04:50) The Super Bowl Ad Experience(01:07:35) AI in Marketing: A Critical Perspective(01:11:54) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Chris:LinkedIn: https://www.linkedin.com/in/chrisclickup/X: @ChrisClickUpWebsite: https://clickup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/⸻Referenced in this episode: 👤 PeopleGary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/Adam Robinson: https://www.linkedin.com/in/adamsrobinson/Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/Seth Godin: https://www.sethgodin.com/Mr. Beast:  ⁨@MrBeast⁩  Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper)⸻🏢 Companies & BrandsVaynerMedia: https://vaynerx.com/Adweek (Adworld): https://www.adweek.com/Groundlings: https://www.groundlings.com/Copy AI: https://www.copy.ai/Clari: https://www.clari.com/BuzzFeed: https://www.buzzfeed.com/Halligan Cinema: https://halligancinema.com/HubSpot: https://www.hubspot.com/Asana: https://asana.com/Jira: https://www.atlassian.com/software/jiraWendy’s: https://www.wendys.com/Apple: https://www.apple.com/Windows (Microsoft): https://www.microsoft.com/en-us/windowsMorning Brew: https://www.morningbrew.com/⸻🛠️ Tools / PlatformsTikTok: https://www.tiktok.com/Instagram:https://www.instagram.com/LinkedIn: https://www.linkedin.com/Spotify: https://www.spotify.com/Apple Music: https://www.apple.com/apple-music/YouTube: https://www.youtube.com/Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-familyChatGPT (OpenAI): https://chat.openai.com/Clay (Lead gen / enrichment): https://www.clay.com/

Eric Siu, founder of Single Grain and host of the Leveling Up podcast, dives into how AI is reshaping marketing strategies. He reveals how his agency produces 21 blog posts in just 30 minutes, highlighting the efficiency gained without sacrificing quality. The conversation tackles the critical role human editors play and discusses the balance of AI and human creativity. Siu also explores gamifying marketing processes and shares insights on targeted advertising strategies for platforms like LinkedIn, illustrating the future of marketing in an AI-driven world.

Adam Robinson, Founder and CEO of Retention.com and RB2B, reveals how to transform LinkedIn into a powerful customer acquisition tool without spending on ads. He discusses the art of building a personal brand and authentic storytelling, emphasizing the importance of engaging content. Learn practical tips for growing your LinkedIn audience, crafting captivating posts, and leveraging video to create emotional connections. Robinson also highlights the balance between AI and human creativity in content generation, showcasing effective strategies for impactful engagement.

Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)If you care about brand, growth, or building in public, this is the episode to watch.00:00 - Intro00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand10:28 - Acquiring a three-letter domain16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel26:06 - You can’t script word of mouth. But you can feed it32:56 - Customers as marketing assets42:30 - Funnels vs flywheels and landing celebrity clients53:45 - Delegating like a CEO (but still showing up)1:00:32 - OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan:LinkedIn: https://www.linkedin.com/in/nathanbarry/X: @nathanbarryWebsite: https://kit.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:🔹 PeopleTom Brady — Referenced in relation to Kit newsletter visibilityhttps://www.instagram.com/tombrady/Patrick Campbell — Founder of ProfitWell (acquired by Paddle)https://www.linkedin.com/in/patrickccampbell/https://twitter.com/pattycDua Lipa — Musician and creator, newsletter launched via Kithttps://www.instagram.com/dualipa/⸻🔹 Companies / Products / PlatformsKit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/Ahrefs — All-in-one SEO and marketing platformhttps://ahrefs.com/ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/Paddle — SaaS payment infrastructure company (acquired ProfitWell)https://www.paddle.com/Creator Network — Kit’s recommendation and newsletter growth enginehttps://kit.com/features/creator-network⸻🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator)https://www.paulgraham.com/ds.htmlAhrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Michelle LindnerIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed at: Content HQ, Miami #branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion

Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunities(05:57) Why content still matters in the age of AI agents(09:03) Auto-generate podcasts and deep research summaries(11:27) Research video libraries with NotebookLLM(15:31) Tim’s evolving take on AI-generated content(18:43) Use AI to write high-engagement newsletters(26:48) Feedback, refinement, and keeping AI content human(31:33) Smarter, not spammy: Using AI like a creative calculator(41:20) AI agents + MCP server to automate SEO tasks(47:18:07) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Gael:LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:Ahrefs – https://ahrefs.com/Authority Hacker – https://www.authorityhacker.com/Gemini (Google AI) – https://deepmind.google/technologies/gemini/Claude (Anthropic) – https://claude.ai/NotebookLM – https://notebooklm.google/Perplexity AI – https://www.perplexity.ai/Firecrawl – https://www.firecrawl.dev/Make.com – https://www.make.com/n8n – https://n8n.io/CapCut – https://www.capcut.com/Opus Pro – https://www.opus.pro/Notion AI – https://www.notion.so/product/aiBuffer – https://buffer.com/_______________Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Tim SouloIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed with:  ⁨@Riversidefm⁩  #ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation

Amos Bar-Joseph, founder of Swan AI, shares insights into how autonomous business solutions can help companies scale without increasing headcount. He discusses the shift from automation to augmentation, emphasizing AI's role in enhancing customer support and onboarding. Amos reveals how AI can transform lead management through proactive engagement and real-time responses. He also tackles the challenges AI faces in web design and the vital importance of brand and user experience in today's competitive landscape.

Joe Glover, creator of The Marketing Meetup, shares his journey in building a 50,000+ member community with a focus on human connections. He emphasizes that community isn't a sales channel but rather a culture that thrives on authenticity and emotional bonds. Glover discusses the importance of storytelling in marketing and the unique elements that make events successful. He also reflects on the challenges of member engagement and the necessity of shared leadership in sustaining community participation.

Louis Grenier, the unapologetic founder of Stand The F*ck Out and host of Everyone Hates Marketers, offers radical insights into standing out in a sea of sameness. He discusses the pitfalls of typical branding efforts and unveils a four-step process to achieve unique positioning. From understanding audience insights to crafting a compelling brand narrative, Louis emphasizes the importance of authenticity, continuous engagement, and the need to address real customer challenges. His refreshing take challenges marketers to rethink their strategies and embrace clarity.

Tim Dalrymple, former Head of Growth Marketing at Notion and Director of Growth at Webflow, shares insights from the forefront of marketing. He discusses the crucial differences between growth and brand marketing, emphasizing measurable strategies for scaling success. Tim dives into the complexities of advertising attribution and the need for reliable tracking systems. He also highlights the importance of AI in marketing, production strategies for impactful video content, and the role of quality SEO in driving organic traffic.

Borko Kovacevic, co-founder of the fast-growing podcast studio network Poddster and podcast operations software Podyx, dives into the evolving world of podcasting. He discusses the shift from audio-only to video formats, revealing why YouTube is taking the lead. Borko highlights the common pitfalls businesses face, like assuming interesting guests alone make a successful show. He emphasizes the power of authenticity and trust, and how strategic guest appearances can double as a networking hack for business growth.