Ahrefs Podcast AI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs)
28 snips
Aug 5, 2025 Ryan Law, Director of Content Marketing at Ahrefs, shares insights on a systematic workflow that merges AI with human editorial oversight for creating high-ranking blog content. He explains the importance of crafting detailed briefs and outlines while ensuring quality through rigorous human review. Ryan discusses integrating AI tools for effective content generation and the balance between automation and oversight. The conversation highlights how this approach produces content nearly indistinguishable from human writing, making AI a powerful ally in content strategy.
AI Snips
Chapters
Books
Transcript
Episode notes
AI Articles Rank Like Humans
- Ryan Law tracked AI-written articles' performance on Ahrefs’ blog and found they rank well and get good traffic.
- One AI article reached number four for its target keyword, performing comparably to human-written content.
Guide AI with Detailed Documents
- Use ChatGPT projects with multiple detailed documents capturing your human editorial process.
- Refer to these documents in every AI interaction and give step-by-step feedback to guide quality output.
Use Experienced Roleplay for Authority
- Roleplay AI as an experienced user to generate content simulating real use of your products.
- Edit any hallucinated experience with your actual insights to maintain authenticity and authority.
