Ryan Law

Ryan Law, Director of Content Marketing at Ahrefs, shares invaluable insights on the rapidly evolving landscape of AI search. He discusses the importance of data-driven strategies for Answer Engine Optimization (AEO) and the shift towards off-page SEO, emphasizing the role of brand mentions in AI visibility. Ryan outlines techniques for optimizing content that appeals to both AI and human readers, including avoiding common pitfalls like heavy JavaScript. He also highlights untapped data sources and provides a warning against spammy content practices.

Ryan Law, Director of Content Marketing at Ahrefs, shares insights on a systematic workflow that merges AI with human editorial oversight for creating high-ranking blog content. He explains the importance of crafting detailed briefs and outlines while ensuring quality through rigorous human review. Ryan discusses integrating AI tools for effective content generation and the balance between automation and oversight. The conversation highlights how this approach produces content nearly indistinguishable from human writing, making AI a powerful ally in content strategy.

Ryan Law, Director of Content Marketing, shares his expertise on adapting to AI's influence in marketing. He outlines a six-step plan to thrive in an AI-driven landscape, emphasizing that taste and judgment now surpass mere execution skills. They discuss the decline of skyscraper content, the need for marketers to shed outdated identities, and advocate for becoming T-shaped by learning new skills. Ryan also compares marketers to rock stars, encouraging personal branding and niche recognition for career resilience.