Ahrefs Podcast AI Is Replacing Marketers — Here’s the 6-Step Plan to Survive | Ryan Law
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Dec 23, 2025 Ryan Law, Director of Content Marketing, shares his expertise on adapting to AI's influence in marketing. He outlines a six-step plan to thrive in an AI-driven landscape, emphasizing that taste and judgment now surpass mere execution skills. They discuss the decline of skyscraper content, the need for marketers to shed outdated identities, and advocate for becoming T-shaped by learning new skills. Ryan also compares marketers to rock stars, encouraging personal branding and niche recognition for career resilience.
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Early GPT-3 Wake-Up Call
- Ryan Law first used GPT-3 in 2020 and recognized its early outputs matched his own early writing style.
- He realized AI could reach his current skill level much faster than he improved, which threatened his career and prompted action.
AI Users, Not AI, Will Outcompete You
- AI won't only replace jobs directly; people using AI will outclass others by publishing more and faster.
- Ryan's survey found 87% of content marketers already used AI and published ~42% more content as a result.
Traffic Parity Masks Quality Differences
- AI-generated content often performs similarly in traffic metrics to human content despite quality concerns.
- Many marketers are overconfident about their content quality, making AI parity more impactful than expected.