Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”
This episode is the result.
Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.
It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.
And the results are nearly indistinguishable from human-written content.
You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.
If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.
LinkedIn post:
https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQW
In this episode:
(00:00) Why We Made This Episode
(01:03) How We Know This Workflow Works
(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)
(05:45) Setting up the Content Brief
(14:19) Join Ryan at Ahrefs Evolve
(16:03) Generating a Solid Outline
(19:36) Improving AI Output
(27:05) The Importance of Human Review
(29:33) Polishing the Formatting
(30:43) A Closer Look at the 7 Foundational Documents
(44:01) Outro
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Where to find Ryan:
LinkedIn: https://www.linkedin.com/in/thinkingslow/
X: @thinking_slow
Website: https://ryanlaw.me/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced in this episode
👤 People
Ryan Law
https://www.linkedin.com/in/thinkingslow/
Andrej Karpathy
https://karpathy.ai/
Barbara Minto
https://barbaraminto.com/
Gary Provost
https://en.wikipedia.org/wiki/Gary_Provost
Patrick Stox
https://www.linkedin.com/in/patrickstox/
⸻
🏢 Companies & Brands
Ahrefs
https://ahrefs.com/
Google
https://www.google.com/
Tesla
https://www.tesla.com/
McKinsey & Company
https://www.mckinsey.com/
⸻
🛠️ Tools / Platforms
ChatGPT
https://chat.openai.com/
WordPress
https://wordpress.org/
Claude
https://www.anthropic.com/product/claude
Replit
https://replit.com/
Google Docs
https://docs.google.com/
LinkedIn
https://www.linkedin.com/
GitHub
https://github.com/
⸻
📚 Frameworks & Concepts
PAS Formula (Problem–Agitate–Solution)
https://beomniscient.com/blog/pas-copywriting/
MECE Principle (Mutually Exclusive, Collectively Exhaustive)
https://en.wikipedia.org/wiki/MECE_principle
Pyramid Principle
https://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516
Information Gain (SEO & Content Strategy)
https://www.clearscope.io/blog/information-gain-seo
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#AIContent
#ContentMarketing
#SEOStrategy
#ChatGPT
#Ahrefs
#AIWorkflow
#ContentCreation
#DigitalMarketing
#AIforSEO
#AhrefsPodcast
