AI in Blog Content Creation

Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”

This episode is the result.

Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.

It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.

And the results are nearly indistinguishable from human-written content.

You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.

If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.

LinkedIn post:

https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQW

In this episode:

(00:00) Why We Made This Episode

(01:03) How We Know This Workflow Works

(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)

(05:45) Setting up the Content Brief

(14:19) Join Ryan at Ahrefs Evolve

(16:03) Generating a Solid Outline

(19:36) Improving AI Output

(27:05) The Importance of Human Review

(29:33) Polishing the Formatting

(30:43) A Closer Look at the 7 Foundational Documents

(44:01) Outro

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Where to find Ryan:

LinkedIn: https://www.linkedin.com/in/thinkingslow/

X: @thinking_slow

Website: https://ryanlaw.me/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode

👤 People

Ryan Law

https://www.linkedin.com/in/thinkingslow/

Andrej Karpathy

https://karpathy.ai/

Barbara Minto

https://barbaraminto.com/

Gary Provost

https://en.wikipedia.org/wiki/Gary_Provost

Patrick Stox

https://www.linkedin.com/in/patrickstox/

⸻

🏢 Companies & Brands

Ahrefs

https://ahrefs.com/

Google

https://www.google.com/

Tesla

https://www.tesla.com/

McKinsey & Company

https://www.mckinsey.com/

⸻

🛠️ Tools / Platforms

ChatGPT

https://chat.openai.com/

WordPress

https://wordpress.org/

Claude

https://www.anthropic.com/product/claude

Replit

https://replit.com/

Google Docs

https://docs.google.com/

LinkedIn

https://www.linkedin.com/

GitHub

https://github.com/

⸻

📚 Frameworks & Concepts

PAS Formula (Problem–Agitate–Solution)

https://beomniscient.com/blog/pas-copywriting/

MECE Principle (Mutually Exclusive, Collectively Exhaustive)

https://en.wikipedia.org/wiki/MECE_principle

Pyramid Principle

https://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516

Information Gain (SEO & Content Strategy)

https://www.clearscope.io/blog/information-gain-seo

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