Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)

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Jun 17, 2025

Adam Robinson, Founder and CEO of Retention.com and RB2B, reveals how to transform LinkedIn into a powerful customer acquisition tool without spending on ads. He discusses the art of building a personal brand and authentic storytelling, emphasizing the importance of engaging content. Learn practical tips for growing your LinkedIn audience, crafting captivating posts, and leveraging video to create emotional connections. Robinson also highlights the balance between AI and human creativity in content generation, showcasing effective strategies for impactful engagement.

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ANECDOTE

LinkedIn Journey Begins Slow

Adam Robinson started posting on LinkedIn in early 2022 without expecting immediate customer acquisition results.
Over time, it made Retention.com more known, aiding partnerships, recruiting, and brand awareness among Shopify stores.

INSIGHT

Content-Market Fit Importance

Finding your content-market fit on social media mirrors product-market fit in startups.
It requires persistent posting until your authentic voice resonates and engagement builds.

ADVICE

Build Authentic Content Pillars

Create content pillars: repeat authentic messages resonating with your audience consistently.
Maximize clarity and embrace polarizing views to build a memorable personal brand.

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