Navigating Brand Identity: The Challenge of Company vs. Personal Branding

What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?

Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.

In this episode:

(00:00) Intro

(00:50) Building a Personal Brand on Social Media

(06:09) Finding Your Voice and Content Market Fit

(08:50) The Importance of Authentic Storytelling

(11:46) Creating a Public Figure Through Content

(14:56) Strategies for Growing Your LinkedIn Audience

(17:55) Crafting Engaging Posts and Hooks

(21:00) The Art of Storytelling in Content Creation

(23:58) Tactics for Effective LinkedIn Posting

(33:27) Leveraging Credibility in Content Creation

(36:39) Maximizing Engagement Through Hooks and Templates

(41:36) The Role of AI in Content Generation

(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn

(54:40) The Power of Video in Building Trust

(01:00:44) The Unique Appeal of Live Webinars

(01:02:39) Outro

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Adam:

LinkedIn: https://www.linkedin.com/in/nathanbarry/

Websites: https://www.retention.com/

https://www.rb2b.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

👥 People Mentioned

• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencer

LinkedIn: https://www.linkedin.com/in/russellbrunson

• Dave Gerhardt – Founder of Exit Five, author of Founder Brand

LinkedIn: https://www.linkedin.com/in/davegerhardt

• Chris Walker – Growth marketing expert, LinkedIn creator

LinkedIn: https://www.linkedin.com/in/chriswalker

• Nigel Thomas – LinkedIn content creator known for post templates

LinkedIn: https://www.linkedin.com/in/nigelthomas

• Tom Wolfe – B2B content creator and podcast guest

LinkedIn: https://www.linkedin.com/in/tomwolfe

• Rick Rubin – Music producer, quoted on art and perspective

(No specific profile link)

• Peter Conforti – Analyst who studied LinkedIn audience overlap

LinkedIn: https://www.linkedin.com/in/peterconforti

• Jeremy Horwitz – Guest on webinars, ABM expert

LinkedIn: https://www.linkedin.com/in/jeremyhorwitz

• Sam Parr – Host of “My First Million” podcast

LinkedIn: https://www.linkedin.com/in/samparr

• Nathan Barry – Mentioned by Tim as podcast guest in this episode

LinkedIn: https://www.linkedin.com/in/nathanbarry

• Paul Graham – Y Combinator founder

Website: http://www.paulgraham.com

⸻

🏢 Companies & Tools Referenced

• ClickFunnels – Sales funnel software (Russell Brunson’s company)

Website: https://clickfunnels.com

• Jasper AI – AI writing assistant tool

Website: https://www.jasper.ai

#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding