What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?
Adam Robinson breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.
In this episode:
(00:00) Intro
(00:50) Building a Personal Brand on Social Media
(06:09) Finding Your Voice and Content Market Fit
(08:50) The Importance of Authentic Storytelling
(11:46) Creating a Public Figure Through Content
(14:56) Strategies for Growing Your LinkedIn Audience
(17:55) Crafting Engaging Posts and Hooks
(21:00) The Art of Storytelling in Content Creation
(23:58) Tactics for Effective LinkedIn Posting
(33:27) Leveraging Credibility in Content Creation
(36:39) Maximizing Engagement Through Hooks and Templates
(41:36) The Role of AI in Content Generation
(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn
(54:40) The Power of Video in Building Trust
(01:00:44) The Unique Appeal of Live Webinars
(01:02:39) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Adam:
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Websites: https://www.retention.com/
https://www.rb2b.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
👥 People Mentioned
• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencer
LinkedIn: https://www.linkedin.com/in/russellbrunson
• Dave Gerhardt – Founder of Exit Five, author of Founder Brand
LinkedIn: https://www.linkedin.com/in/davegerhardt
• Chris Walker – Growth marketing expert, LinkedIn creator
LinkedIn: https://www.linkedin.com/in/chriswalker
• Nigel Thomas – LinkedIn content creator known for post templates
LinkedIn: https://www.linkedin.com/in/nigelthomas
• Tom Wolfe – B2B content creator and podcast guest
LinkedIn: https://www.linkedin.com/in/tomwolfe
• Rick Rubin – Music producer, quoted on art and perspective
(No specific profile link)
• Peter Conforti – Analyst who studied LinkedIn audience overlap
LinkedIn: https://www.linkedin.com/in/peterconforti
• Jeremy Horwitz – Guest on webinars, ABM expert
LinkedIn: https://www.linkedin.com/in/jeremyhorwitz
• Sam Parr – Host of “My First Million” podcast
LinkedIn: https://www.linkedin.com/in/samparr
• Nathan Barry – Mentioned by Tim as podcast guest in this episode
LinkedIn: https://www.linkedin.com/in/nathanbarry
• Paul Graham – Y Combinator founder
Website: http://www.paulgraham.com
⸻
🏢 Companies & Tools Referenced
• ClickFunnels – Sales funnel software (Russell Brunson’s company)
Website: https://clickfunnels.com
• Jasper AI – AI writing assistant tool
Website: https://www.jasper.ai
#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding
