#5977
Mentioned in 9 episodes

Founder Brand

Book • 2022
Founder Brand is a book that explores the importance of building a strong personal brand for founders and executives.

It emphasizes the power of authentic storytelling and consistent messaging to establish credibility and trust with target audiences.

The book provides practical strategies and actionable steps for founders to leverage their personal brand to drive business growth and achieve their goals.

It also delves into the importance of aligning personal and professional values to create a cohesive and impactful brand identity.

The book is a valuable resource for founders and executives seeking to enhance their personal brand and leverage it for business success.

Mentioned by

Mentioned in 9 episodes

Mentioned by Adam Robinson as a book that articulates the argument for why founder content works.
56 snips
Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)
Ken mentions a book he was reading that says that people follow people, not necessarily corporate brands.
30 snips
428: Do The Opposite of Everyone Else! YouTube Strategy, How to Hire a Video Editor, and How AI Will Help You Go Faster w/ Ken McElroy
Mentioned by Dave Gerhardt as a book he wrote, explaining how founders can use their personal brand to attract like-minded people.
28 snips
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
Mentioned by Dave Gerhardt as a book he likes, in the context of defining a company's point of view.
22 snips
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
Mentioned by Dave Gerhardt as a book he wrote, focusing on the importance of founder experience in marketing.
21 snips
10 Timeless Content Marketing Principles (with Dave Gerhardt)
Mentioned by Dave Gerhardt as a book he wrote to codify his approach to marketing.
Dave Gerhardt’s Top Advice on Building a Founder Brand in 2025
Mentioned by Adam Robinson as a book that impacted his views on building a founder brand.
GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson

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