

#2995
Mentioned in 9 episodes
Founder Brand
Book • 2022
Founder Brand is a book that explores the importance of building a strong personal brand for founders and executives.
It emphasizes the power of authentic storytelling and consistent messaging to establish credibility and trust with target audiences.
The book provides practical strategies and actionable steps for founders to leverage their personal brand to drive business growth and achieve their goals.
It also delves into the importance of aligning personal and professional values to create a cohesive and impactful brand identity.
The book is a valuable resource for founders and executives seeking to enhance their personal brand and leverage it for business success.
It emphasizes the power of authentic storytelling and consistent messaging to establish credibility and trust with target audiences.
The book provides practical strategies and actionable steps for founders to leverage their personal brand to drive business growth and achieve their goals.
It also delves into the importance of aligning personal and professional values to create a cohesive and impactful brand identity.
The book is a valuable resource for founders and executives seeking to enhance their personal brand and leverage it for business success.
Mentioned by
Mentioned in 9 episodes
Mentioned by 

as a book that articulates the argument for why founder content works.


Adam Robinson

57 snips
Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)
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when someone on a call referenced it.

Josh Lowman

45 snips
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
Ken mentions a book he was reading that says that people follow people, not necessarily corporate brands.

37 snips
428: Do The Opposite of Everyone Else! YouTube Strategy, How to Hire a Video Editor, and How AI Will Help You Go Faster w/ Ken McElroy
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when discussing his book.

Dave Gerhardt

34 snips
Mastering Messaging, Copy, and Clarity with Emma Stratton
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as a book he wrote, explaining how founders can use their personal brand to attract like-minded people.

Dave Gerhardt

28 snips
High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
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when discussing a book that provided a framework for LinkedIn strategy.

Devin Reed

28 snips
#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder
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as a book he likes, in the context of defining a company's point of view.

Dave Gerhardt

22 snips
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
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as a book he wrote, focusing on the importance of founder experience in marketing.

Dave Gerhardt

21 snips
10 Timeless Content Marketing Principles (with Dave Gerhardt)
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as a book he wrote to codify his approach to marketing.

Dave Gerhardt

Dave Gerhardt’s Top Advice on Building a Founder Brand in 2025
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as a book that impacted his views on building a founder brand.

Adam Robinson

GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson