High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

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May 8, 2025

Amanda Goetz, a 2x founder and 3x CMO, dives into the nuances of personal branding and content strategy. She shares how she revamped her LinkedIn approach to boost engagement and emphasizes the importance of emotional connections in branding. The conversation touches on avoiding burnout while maintaining momentum in high-pressure roles and the rise of fractional CMOs. Amanda also explores the power of storytelling in marketing and the transformative role of community engagement in building brand identity.

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ANECDOTE

LinkedIn Follower Drop Incident

Amanda Goetz experienced a LinkedIn follower drop from 28,000 to 11,000 due to a suspected security breach or platform glitch.
She noticed the drop by checking her analytics and follower count unexpectedly plunging.

ANECDOTE

Twitter Hack and Response

Amanda was locked out of her Twitter by hackers who sent DMs to followers begging for money.
She offered free coaching to victims after regaining control of her account out of responsibility and guilt.

ADVICE

Consistent LinkedIn Engagement Strategy

Post twice a day and engage with at least 10 people daily to grow LinkedIn followers.
After posting, spend 30 minutes interacting with comments for steady audience growth.

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#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(08:18) - - How to Use LinkedIn Video
(11:46) - - Shifting from Twitter to LinkedIn
(15:32) - - Developing a Clearer Target Market and Products
(16:15) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(20:36) - - Why Your Content Strategy Must Be Focused
(27:17) - - The Brand Pyramid
(28:12) - - The Emotion Behind Branding
(31:42) - - People Are What Matter In Branding Success
(37:20) - - The Growing Creator Economy vs. Traditional Corporations
(38:38) - - Creating Emotional Brand Connections for Growth Marketing
(43:10) - - How Amanda Became a Fractional CMO
(45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration

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