B2B Marketing with Dave Gerhardt

High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

May 8, 2025

Amanda Goetz, a 2x founder and 3x CMO, dives into the nuances of personal branding and content strategy. She shares how she revamped her LinkedIn approach to boost engagement and emphasizes the importance of emotional connections in branding. The conversation touches on avoiding burnout while maintaining momentum in high-pressure roles and the rise of fractional CMOs. Amanda also explores the power of storytelling in marketing and the transformative role of community engagement in building brand identity.

45:33

Creator website

Episode guests

Amanda Goetz

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Amanda emphasizes the significance of a focused content strategy on LinkedIn to boost engagement and follower growth.

The fractional CMO role offers flexibility and expertise for marketers while requiring alignment with company vision and open communication.

Deep dives

Navigating Budget Constraints in B2B Marketing

B2B marketers are increasingly faced with the challenge of achieving more significant results despite diminishing resources, budget cuts, and tighter timelines. This trend necessitates a shift towards tools that streamline processes and enhance efficiency. Webflow is highlighted as a platform that facilitates this consolidation by allowing marketing and design teams to build, launch, and optimize websites without needing extensive coding knowledge. By utilizing features like built-in A/B testing and SEO capabilities, marketers can maximize the effectiveness of their campaigns and address their performance goals more strategically.

Intro

2min

Navigating Social Media Dynamics

19min

Mastering Content Strategy and the Art of the Humble Brag

3min

Crafting Brand Identity and Leadership Dynamics

16min

Building Credibility as an Interim Leader

2min

Navigating New Marketing Roles and Personal Fitness Goals

2min

Concerts, Connections, and Marketing Strategies

3min

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(08:21) - - How to Use LinkedIn Video
(11:49) - - Shifting from Twitter to LinkedIn
(15:35) - - Developing a Clearer Target Market and Products
(16:18) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(20:39) - - Why Your Content Strategy Must Be Focused
(27:17) - - The Brand Pyramid
(28:12) - - The Emotion Behind Branding
(31:42) - - People Are What Matter In Branding Success
(37:20) - - The Growing Creator Economy vs. Traditional Corporations
(38:38) - - Creating Emotional Brand Connections for Growth Marketing
(43:10) - - How Amanda Became a Fractional CMO
(45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration

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