#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00) - - Intro
- (08:44) - - How to Use LinkedIn Video
- (12:12) - - Shifting from Twitter to LinkedIn
- (15:58) - - Developing a Clearer Target Market and Products
- (16:41) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (21:02) - - Why Your Content Strategy Must Be Focused
- (28:48) - - The Brand Pyramid
- (29:43) - - The Emotion Behind Branding
- (33:13) - - People Are What Matter In Branding Success
- (38:51) - - The Growing Creator Economy vs. Traditional Corporations
- (40:09) - - Creating Emotional Brand Connections for Growth Marketing
- (44:41) - - How Amanda Became a Fractional CMO
- (47:15) - - Why Amanda Looks to Alex Lieberman for Inspiration
Send guest pitches and ideas to hi@exitfive.com
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