#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00) - - Intro
- (09:17) - - How to Use LinkedIn Video
- (12:45) - - Shifting from Twitter to LinkedIn
- (16:31) - - Developing a Clearer Target Market and Products
- (17:14) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (21:35) - - Why Your Content Strategy Must Be Focused
- (28:51) - - The Brand Pyramid
- (29:46) - - The Emotion Behind Branding
- (33:16) - - People Are What Matter In Branding Success
- (38:54) - - The Growing Creator Economy vs. Traditional Corporations
- (40:12) - - Creating Emotional Brand Connections for Growth Marketing
- (44:44) - - How Amanda Became a Fractional CMO
- (47:18) - - Why Amanda Looks to Alex Lieberman for Inspiration
Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
