#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00) - - Intro
- (08:31) - - How to Use LinkedIn Video
- (11:59) - - Shifting from Twitter to LinkedIn
- (15:45) - - Developing a Clearer Target Market and Products
- (16:28) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (20:49) - - Why Your Content Strategy Must Be Focused
- (27:57) - - The Brand Pyramid
- (28:52) - - The Emotion Behind Branding
- (32:22) - - People Are What Matter In Branding Success
- (38:00) - - The Growing Creator Economy vs. Traditional Corporations
- (39:18) - - Creating Emotional Brand Connections for Growth Marketing
- (43:50) - - How Amanda Became a Fractional CMO
- (46:24) - - Why Amanda Looks to Alex Lieberman for Inspiration
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