Devin Reed, Founder of The Reeder and former head of content at Gong, shares insights on maximizing LinkedIn for B2B leaders. He introduces the concept of owning a 'one word' to dominate content categories and explains why personal profiles should take precedence for engagement. Devin offers a detailed framework for creating executive-led content and discusses how to build trust and narrow audience focus for impactful marketing. He emphasizes the importance of spontaneous posting and community engagement to enhance visibility and growth.

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about:- His role at Clari and what the content team does- Inside Gong's early content strategy- How to make longform content work- What type of content works on LinkedIn today- Myth busting "build your personal brand" and moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Guest Devin Reed, leading content teams at two $1B+ companies, discusses the 7 step process for building a content powerhouse. Topics include setting strategic goals, dominating channels, scaling content efforts, starting with a newsletter, and leveraging research-driven content.

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Wingman’s In-App Objection Handling BattlecardsFOUR ACTIONABLE TAKEAWAYS Use typically language to help guide your buyer into the next steps. When the buyer wants to multithread to someone you’re not familiar with, ask how that person has contributed to purchases in the past. When your champion is proposing to finance, offer to be a “fly on the wall” to help support them. If you aren’t on the call, ask questions about what the call will look like and what issues could come up in it. Keep your buyer’s best interest in mind when driving the timeline. Don’t drive it using your quota or discount. PATH TO PRESIDENT’S CLUB Director, Content & Thought Leadership @ Clari Head of Content Strategy @ Gong Account Executive - Large Accounts @ Eventbrite Sr. Account Executive @ OneMob RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Devin Reed shares insights on aligning content with revenue goals and navigating influence in startups. He discusses creating strategic content, finding balance, and the importance of structural elements in content creation. The conversation also touches on screenplay structure and creative risk-taking.