The Cutting Room cover image

The Cutting Room

Is This Why Your Content Strategy Isn't Getting More Executive Buy-In? with Devin Reed

Feb 28, 2024
Devin Reed shares insights on aligning content with revenue goals and navigating influence in startups. He discusses creating strategic content, finding balance, and the importance of structural elements in content creation. The conversation also touches on screenplay structure and creative risk-taking.
01:02:17

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Align content strategy with organizational goals for driving revenue and business growth.
  • Prioritize growth metrics and business outcomes while delivering insightful content to capture interest.

Deep dives

Content Marketing Philosophy and Strategy

Content marketing is focused on driving business forward according to Devin Reed. His philosophy centers around creating trusted scale and dominating the attention economy rather than just participating in it. By aligning content strategy with organizational goals and focusing on building trust with the audience, Reed emphasizes the importance of content in driving revenue and business growth.

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