Devin Reed shares insights on aligning content with revenue goals and navigating influence in startups. He discusses creating strategic content, finding balance, and the importance of structural elements in content creation. The conversation also touches on screenplay structure and creative risk-taking.

The podcast discusses the importance of having a strong point of view, the concept of zero-click content and its effectiveness for businesses, generating content ideas through conversations and research, the dangers of marketing hacks, choosing your own type of hard work, the concept of being clever, and promotion of SparkToro's Office Hours and live virtual event.

Discover the importance of creating a compelling premise and earning trust through a multi-move approach to marketing. Explore the barriers creative individuals face in expressing their ideas and the importance of trusting oneself. Highlight the need for a strong premise in content marketing and delivering nuanced content. Analyze and provide feedback on a document's lack of personality and clear point of view. Discuss the pitfalls of jargon and the power of synthesizing information and conveying emotions through storytelling.

How do you define success as a content marketer?The easy answer is traffic, leads, and sales, but if that's where you stop looking, you're missing a lot of opportunity.Reducing churn, increasing lifetime value, faster product adoption... while harder to measure, you can feel the impact of these metrics.This was the focus of my conversation with Melissa Eisenberg, Sr. Content Strategist at DocuSign. Her job at DocuSign is to focus on the post-sale customer experience, which includes creating content that helps new customers be more successful with the product faster.💬 Some things we talked about: 💬Knowing what questions to ask when creating attribution models.Aligning performance metrics to content production.Creating customer health models.🔊 These were our favorite quotable moments: 🔊"What are the right questions to ask? What are they clicking on? What happens after that?""Content creation isn't just 'flip a button' then it's on. It's about being more thoughtful of how you're creating this.""When you evaluate different data that you collect from content, what you're really trying to look at is customer behavior. What are they doing? Are they actually interested in what you're creating? And that type of data will then filter back in and say, 'okay, well, what do we recommend, not just create it, not just measure it, but what do we recommend to a customer at their stage of the customer journey?" This was an incredibly insightful conversation, and I'm so grateful Melissa took the time to share her wisdom.In this episode of The Cutting Room podcast, host Tommy Walker meets Melissa Eisenberg, Senior Content Manager from DocuSign - a company that offers eSignature, a number one way to sign electronically on any device from anywhere, at any time.  The discussion touches upon the significance of raising the appropriate questions when creating attribution models, aligning performance metrics to content production, and creating customer health models. Melissa has her own content marketing philosophy with a focus on addressing pain points, reducing friction, and using content formats applicable for the target audience. The need for measuring and keeping an eye on the entire customer journey, from the first touch to product adoption and customer success has been pointed out as well. Tune in to acquire insights into effective content marketing strategies and their impact on the business.In this episode, you will learn the following:Content analysis and attribution models.Understanding customer behavior drives content creation.Content is essential in customer retention.Importance of pregame process.Watch Melissa edit live:"I'm a champion for content attribution" | The Cutting Room ft. Melissa Eisenberg of DocuSignIf you'd like to join the next live session, get exclusive bonuses, and more, sign up here:The Cutting Room: Live Edits with the Masters of Content Hosted on Acast. See acast.com/privacy for more information.

Jacob McMillen, solo business owner, outranks major corporations in high competition key phrases. Topics include: becoming objectively 'the best' in search results, infusing 'soul' into SEO content, and the 'distribution first' approach to content marketing.

Peep Laja, Founder of Wynter.io, discusses how to create unique content that attracts people, the changing definition of quality, and how to spot B.S. content marketing. They also talk about the importance of differentiation, understanding the best content, and the significance of cadence and quality in blog post production.

"Know your customer," is a played-out trope, so why do we keep coming back to it?Amanda O'Callaghan, Director of Content at Rubrik Inc. suggests it's because we constantly have to advocate for customers to other internal teams.We're broken records, always telling our colleagues nobody cares about our products, but only the benefit our customer gets.But if we can be patient with them...Get them involved...Guide them...We can create content that others simply can't🗣 Some things we talked about: 🗣👉 Getting buy-in to build an amazing content team.👉 Fostering a culture of respect.👉 The impact philosophy studies has on creating good content.💬 These were our favorite quotable moments: 💬"I went to the doctor one time, and before I knew it, I had a tube going down my nose. This is not what I came here for. When you go into a meeting with somebody who isn't familiar with content and start displaying your expertise, you're essentially sticking a tube down their throat without asking.""So I can sit here all day and philosophize and come up with great content, and think that my ideas are the greatest in the world, but that doesn't mean anything if it doesn't resonate with the customer.""It's about studying your audience intently, like the way you would web stalk your ex."Meet Amanda O'Callaghan, the Director of Content at Rubrik Inc., a data security and resiliency platform renowned for her user-centric philosophy. Amanda is a whizz at understanding audience concerns. Her knack for delving deep into audience analysis leads to fine-tuned solutions that resonate with the needs of the customer. She began her career in journalism, bagging crucial skills in storytelling and persuasion which have immaculately transferred into her content marketing approach. Avoiding the fluff, she is known for her cut-to-the-chase discussions that rest on the importance of knowing the audience intimately in the tech marketing world.In this episode, you will learn the following:Why tailoring content to your audience is crucial in the marketing industry.Learn the common roadblocks in attaining stakeholder agreement in content marketing.Gain insight into the importance of understanding your audience's needs for effective content creation.Uncover strategies for winning stakeholder support through a collaborative approach.Realize that content marketing is a collective effort and why it requires a fit with the market.Watch Amanda edit live:"You have to be interesting in the face of obscurity." | The Cutting Room ft. Amanda O'CallaghanTo be notified about upcoming episodes, get exclusive bonuses, and more go to: The Cutting Room: Live Edits with the Masters of Content Hosted on Acast. See acast.com/privacy for more information.

Will you remember this video?Recall is by far one of the most important and least talked about elements of content marketing.This is where Janessa Lantz of DBT Labs excels has some really practical advice.🗣 In our conversation we discuss: 🗣👉 Developing your audience for content/market fit.👉 Structuring content to be insanely readable.👉 Using power statements to hook readers.💬 Here are some of our favorite quotable moments 💬"You can't lead thoughts if you don't have good thoughts.""I'm just some person jabbering away on the internet, that's why you should believe me!""A vision for the future is never going to be a listicle post."Meet the talented Janessa Lantz, a seasoned marketer passionate about the dynamics of storytelling and its power to transform businesses. Serving as the Vice President of Marketing at DBT Labs, her work centers around elevating her company's position in the market, creating powerful narratives that resonate with audiences. Her enthusiasm for thought leadership is evident in her approach to content strategy where she prioritizes forming genuine connections with audiences rather than just selling products. With previous experience as the Senior Communications Manager at HubSpot, Janessa has refined her understanding of content marketing and carved a distinctive path in the industry.In this episode, you will learn the following:Grasp the fundamentals of a content-centric marketing philosophy and its profound implications on your business.Learn about the power of innovative content development strategies such as the content barbell approach to appeal more effectively to your various audience segments.Explore the benefits of fostering a community-led content development framework for more authenticity and relatability.Navigate the nuances of thought leadership and its dynamic role in driving sustainable audience growth.Appreciate how a crafted content marketing strategy can be a vital tool in influencing decision-making and driving business growth.Watch Janessa edit:"You can't lead thoughts if you don't have good thoughts." | The Cutting Room ft. Janessa LantzTo be notified about upcoming episodes, get exclusive bonuses, and more, go to: The Cutting Room: Live Edits with the Masters of Content Hosted on Acast. See acast.com/privacy for more information.

Ryan Law is a thought leader in the truest sense of the word.​His philosophies are years ahead of their time and his work frequently challenges what content marketers believe content can do for a company.​Through the Animalz blog and podcast, his thoughts have shaped many of my own perspectives, and countless others as well.​That's why I tried not to fanboy during our conversation.💬 Some things we talked about:💬👉 Applying more rigor in the content ideation phase👉 The role of A.I. in content marketing👉 Thinking beyond SEO💭These were our favorite quotable moments: 💭"A good idea is something that can survive bad writing, but the inverse of that is never true"​"You have to inhabit the role of a very critical reader every time you're writing something. You have to poke holes in it wherever you can. You have to be so brutally self-critical with what you're writing, because if you don't do that, the reader will do it for you. And because of the asynchronous nature of reading, writing, you have no recourse at that point.​"Anytime you make a point or use an example, don't just do one, do it three times, because you're proving that your argument is not reliant on a single edge case, like a freak of nature, some fluke event, you're proving that you have like a whole body of things that validate what you're saying."Join us in this insightful episode as we welcome Ryan Law, VP of content at Animalz, a renowned content marketing agency. Ryan walks us through the development of his content marketing philosophies, emphasizing the transition from an exclusive concentration on SEO-driven content to a greater emphasis on generating powerful ideas and original articulations. Learn how a strong concept may overcome substandard writing, whereas a weak concept cannot be saved even with outstanding writing skills. Learn insightful information on the creation of content, the use of AI in content marketing, and the necessity of thinking outside the box of SEO.In this episode, you will learn the following:Focus on improving the process of generating better ideas right at the beginning of your content marketing workflow.Recognize that content marketing is a collaborative field where multiple experts contribute their insights.Assess whether your content has expanded readers' understanding of the world or a particular topic.When creating content, consider whether your articles contribute to a greater understanding of a subject matter.Watch Ryan edit live:"A.I. is going to radically change content marketing." | The Cutting Room ft Ryan LawTo be notified about upcoming episodes, get exclusive bonuses, and more, go to: The Cutting Room: Live Edits with the Masters of Content Hosted on Acast. See acast.com/privacy for more information.

Does your content need to sacrifice its soul to Google for search rankings? Feels like it sometimes, doesn't it? This was a huge focus of my conversation with Vimeo's Director of SEO & Content on the most recent episode of The Cutting Room.Today's episode is all about content marketing philosophy and how it can impact a business. We had the pleasure of talking to Robyn Showers, the Director of Content at Vimeo, and she shared some tips for successful content marketing with understanding the reader's needs. Some things we talked about:👉 How to optimize for search without rehashing everyone else.👉 How to deliver something unique to the reader.👉 Using different media formats for different needs.These were our favorite quotable moments:"Make sure that you're delivering on your promises and that you are packaging, whatever message you're trying to send in a way that is really specific to the audience that you're speaking to."​"I don't believe that content needs to be short or long or any one particular thing."​"I imagine that, looking at someone's search history is probably one of the most like intimate pieces of information you get about them."This was an incredibly insightful conversation, and I'm so grateful Robyn took the time to share her wisdom.Watch Robyn edit live:bit.ly/3R2j5jzTo be notified about future live episodes and get exclusive bonus goods:https://www.thecontentstudio.com/ Hosted on Acast. See acast.com/privacy for more information.