The Cutting Room "You can't lead thoughts if you don't have good thoughts." Janessa Lantz of DBT Labs
Will you remember this video?
Recall is by far one of the most important and least talked about elements of content marketing.
This is where Janessa Lantz of DBT Labs excels has some really practical advice.
π£ In our conversation we discuss: π£
π Developing your audience for content/market fit.
π Structuring content to be insanely readable.
π Using power statements to hook readers.
π¬ Here are some of our favorite quotable moments π¬
"You can't lead thoughts if you don't have good thoughts."
"I'm just some person jabbering away on the internet, that's why you should believe me!"
"A vision for the future is never going to be a listicle post."
Meet the talented Janessa Lantz, a seasoned marketer passionate about the dynamics of storytelling and its power to transform businesses. Serving as the Vice President of Marketing at DBT Labs, her work centers around elevating her company's position in the market, creating powerful narratives that resonate with audiences. Her enthusiasm for thought leadership is evident in her approach to content strategy where she prioritizes forming genuine connections with audiences rather than just selling products. With previous experience as the Senior Communications Manager at HubSpot, Janessa has refined her understanding of content marketing and carved a distinctive path in the industry.
In this episode, you will learn the following:
- Grasp the fundamentals of a content-centric marketing philosophy and its profound implications on your business.
- Learn about the power of innovative content development strategies such as the content barbell approach to appeal more effectively to your various audience segments.
- Explore the benefits of fostering a community-led content development framework for more authenticity and relatability.
- Navigate the nuances of thought leadership and its dynamic role in driving sustainable audience growth.
- Appreciate how a crafted content marketing strategy can be a vital tool in influencing decision-making and driving business growth.
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