The Cutting Room Do the unthinkable - Jay Acunzo of Unthinkable Media
Sep 4, 2023
Discover the importance of creating a compelling premise and earning trust through a multi-move approach to marketing. Explore the barriers creative individuals face in expressing their ideas and the importance of trusting oneself. Highlight the need for a strong premise in content marketing and delivering nuanced content. Analyze and provide feedback on a document's lack of personality and clear point of view. Discuss the pitfalls of jargon and the power of synthesizing information and conveying emotions through storytelling.
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Matter More, Not Market More
- Jay Acunzo emphasizes 'matter more, not market more' as a key content marketing philosophy. - Resonance with your audience drives trust and action, outweighing sheer reach or visibility.
Create What You Wish Existed
- The journey to meaningful content creation starts with making things you'd want to exist yourself. - Authenticity and personal connection are crucial to resonate uniquely and deeply with your audience.
Trust Yourself to Gain Momentum
- Trust your intuition and have honest conversations with your boss to overcome creative friction. - Taking small steps empowers you to gain momentum and influence change gradually.