The Importance of Developing a Strong Premise

The development process for podcasts and docu series relies heavily on getting the premise correct. Brands often lack a strong premise, which affects their planning, strategy, production choices, and promotion. Many marketers focus solely on the topic of their show, without a unique hook or angle. Being the first to talk about a topic is not enough, as others can easily replicate it. A compelling premise requires both a clear topic and a distinct approach or angle that sets it apart from others.