The Cutting Room

"What makes a blog post the best in the world?" Peep Laja of Wynter

Aug 11, 2023

Peep Laja, Founder of Wynter.io, discusses how to create unique content that attracts people, the changing definition of quality, and how to spot B.S. content marketing. They also talk about the importance of differentiation, understanding the best content, and the significance of cadence and quality in blog post production.

25:52

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Episode guests

Peep Laja

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Episode notes

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Quick takeaways

Creating high-quality content is no longer enough in the content marketing landscape, differentiation through unique formats, authoritative voices, or distinctive packaging is necessary.

Maintaining high standards, being a good reader, and editing out unnecessary elements are key to creating exceptional content.

Deep dives

The Importance of Creating High-Quality Content

Creating high-quality content is crucial in content marketing. From the beginning, the focus should be on producing the best posts ever written on specific subjects. The standards for quality content include SEO-based rules, readability, and factual accuracy. However, with the commoditization of content, simply being high-quality is no longer enough. Differentiation is necessary to stand out, which can be achieved through unique formats, authoritative voices, or distinctive packaging. Maintaining high standards and being a good reader are key to creating exceptional content.

Introduction

4min

The Evolution of Content Marketing

6min

Creating a Unique and Insightful Podcast

9min

Importance of Understanding Best Content

6min

The Importance of Cadence and Quality in Blog Post Production

2min

How do you differentiate content?

Make it so unique that people care more about your byline than your subject line?

I sat down with Peep Laja, founder of Wynter.io to talk about how he's created wildly different content throughout his career that attracts people through how unique it is.

🗣 Here are some things we discussed 🗣

⚫️ Why something being hard to create is your moat.

⚫️ How the definition of "quality" has changed over time.

⚫️ How to spot B.S. content marketing.

💬 Here are some of our favorite quotable moments: 💬

"If any idiot can order 20 of these on UpWork, it means the barrier to entry is too low."

"Every time you push the standards, there's a cost. There's a time cost. There's a monetary cost. There's a limit to how much time I can put in and just putting in. My standards are, I think, good enough, but could be better."

"If it's hard to create it's a moat."

In today’s episode, get to know the company that offers various services in the digital industry such as B2B message testing, B2B buyer intelligence surveys, 1:1 live interviews, preference testing, B2B user testing, and market research surveys. Introducing Wynter, led by CEO, Peep Laja, with more than 10 years in the area of content marketing experience. He shows off his expertise and strategies in transforming your blog posts from acceptable to extraordinary. With the use of an approach that is data-driven insights, dedication to quality, and a striking balance between opposing sides, this has made him one of the industry's thought leaders.

In this episode, you will learn the following:

Understand the importance of creating top-notch content in attaining podcast supremacy and writing engaging articles.
Unlock how differentiation and personalization in your content marketing can make you stand out from your competitors.
Establish strategies focused mainly on maintaining superior content that meets audience's expectations.
Anticipate the need for a thorough writer evaluation in providing content that is fully relevant to the audience's interests.

Watch Peep edit live:

"What makes a blog post the best in the world?" | The Cutting Room ft. Peep Laja