
Peep Laja
Founder of Wynter, Speero, and CXL. Host of the How to Win podcast, focusing on strategies and tactics for B2B SaaS companies.
Top 10 podcasts with Peep Laja
Ranked by the Snipd community

33 snips
Feb 22, 2024 • 53min
#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)
Peep Laja discusses B2B positioning strategy, messaging impact on conversion rates, customer feedback for marketing, specialization in marketing, brand building before product launch, conversion optimization, technical product messaging, and utilizing customer feedback for messaging strategies.

19 snips
May 21, 2024 • 55min
RV182 - Expert Session: Demand Creation that works requires Messaging Validation
Peep Laja, an expert in messaging, discusses the importance of target customer insights and effective messaging for demand generation strategies. The dialogue covers the significance of message testing, symptoms of lacking feedback, and the necessity of real-time customer insights for dynamic business strategies.

11 snips
May 13, 2024 • 28min
Scientific Laws of Marketing
Peep Laja, marketing expert, discusses scientific laws of marketing focusing on mental & physical availability for brands. Topics include brand building, buying triggers, content marketing strategies, distinctive brand assets, limitations of hyper-targeting in B2B, and the duplication of purchase law. Practical advice on increasing brand awareness and reaching target customers effectively.

9 snips
May 27, 2024 • 19min
Nail and Scale
Peep Laja discusses the importance of understanding target market and ICP for B2B SaaS growth. He emphasizes ongoing research, high-converting copy components, and using tools like Wynter for feedback. Strategies include speeding up feedback loops and gaining a competitive edge.

8 snips
Mar 15, 2024 • 1h 53min
Peep Laja Unfiltered: Tackling Content Chaos & Mastering Message Testing
Peep Laja, King of CRO, discusses building brands, in-person events, and business pivots. Topics include transitioning from agency to media publishing, evolving course creation and payment models, and improving retention in e-learning. Also, the importance of message testing in website design, mastering messaging in B2B, and the Winter marketplace connecting professionals with B2B firms for feedback.

5 snips
Mar 9, 2023 • 44min
S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja
Welcome to The Marchitect - the podcast for and about the world's best (product) marketing executives.Hosted by Rowan Noronha, who is so passionate about product marketing that he founded the Product Marketing Community in 2016, this podcast is all about educating and inspiring at the intersection of leadership and (product) marketing strategy. Just enough practical "how-to" advice, and absolutely no commercial agenda.On this episode, we'll be discussing positioning and messaging, often misunderstood concepts. If you can master them, they can be the most powerful strategic tools at your disposal. So, if you're a CMO or product marketing leader wondering where to start, we've got the experts for you: April Dunford, Emma Stratton, and Peep Laja.We cover everything from defining what exactly is positioning and messaging, to sharing examples of great b2b positioning and messaging, and even diving into the process of developing your own. We'll talk about who owns positioning and messaging, and the "rules of engagement" between leadership, product, marketing, sales, customer success, revenue operations, and more.

Aug 5, 2024 • 48min
Expert Session: Demand Creation that works requires Messaging Validation with Peep Laja
In this enlightening discussion, Peep Laja, an expert in customer insights and messaging validation, shares his expertise on effective demand generation strategies. He emphasizes the power of clear, compelling messaging and the importance of testing it through constant feedback. Peep highlights how qualitative research can refine marketing approaches, attract ideal customers, and enhance sales velocity. The conversation also underlines the pitfalls of neglecting customer insights and the need for ongoing engagement to keep marketing strategies aligned with evolving customer needs.

Jul 24, 2024 • 38min
Target customer insights can be your secret weapon
Peep Laja, a marketing expert from Wynter, Victoria Sakal of Wonder, and Ryan Sorley from Klue discuss the transformative power of customer insights in B2B marketing. They emphasize the importance of decisive leadership and focused research on specific customer segments. The trio warns against broad research approaches and highlights the critical difference between mere data and actionable insights. Investing in these insights can enhance customer engagement, improve sales efficiency, and drive significant business growth.

Apr 29, 2024 • 22min
Differentiation: How To Stand Out
Marketing expert Peep Laja discusses the importance of differentiation in B2B SaaS market, focusing on brand, radical transparency, and personal branding. He emphasizes the need for companies to build a unique vision rather than copying competitors. Strategies include being polarizing and committing to differentiation as a CEO-level problem.

Jun 17, 2024 • 23min
Speed's Advantage
Peep Laja discusses the importance of speed as a competitive advantage in business. Topics include rapid decision-making, efficient market feedback, fostering a culture of speed within organizations, reducing waiting time, meeting reduction, and the significance of speed in kickboxing, military strategy, and business.