Ahrefs Podcast Why 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)
8 snips
Mar 15, 2024 Peep Laja, King of CRO, discusses building brands, in-person events, and business pivots. Topics include transitioning from agency to media publishing, evolving course creation and payment models, and improving retention in e-learning. Also, the importance of message testing in website design, mastering messaging in B2B, and the Winter marketplace connecting professionals with B2B firms for feedback.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
Evolving Landscape of Blogging and Content Creation
01:56 • 15min
Transition from Conversion Optimization Agency to Media Publishing House
17:13 • 5min
Evolving Course Creation and Payment Models
22:34 • 6min
Strategic Business Pivot and Tailored Courses for Big Companies vs. Small Businesses
29:03 • 2min
Strategies for Improving Retention in E-Learning Industry
31:03 • 10min
Transition from Agency to E-Learning Business
40:47 • 14min
Origin of a Software Idea and Transition from E-Learning to Software Business
54:58 • 2min
Winter: The Feedback Marketplace
57:00 • 8min
Navigating Challenges and Opportunities in Panel Growth and Business Development
01:05:01 • 20min
Importance of Message Testing in Website Design
01:25:09 • 22min
Mastering Messaging and Marketing in the B2B Space
01:47:12 • 6min