AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Ahrefs Podcast
Peep Laja Unfiltered: Tackling Content Chaos & Mastering Message Testing
Mar 15, 2024
Peep Laja, King of CRO, discusses building brands, in-person events, and business pivots. Topics include transitioning from agency to media publishing, evolving course creation and payment models, and improving retention in e-learning. Also, the importance of message testing in website design, mastering messaging in B2B, and the Winter marketplace connecting professionals with B2B firms for feedback.
01:53:08
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Transitioning from consulting to software can provide new challenges and opportunities for growth in a business model.
- Recruiting target audience through targeted ads and cold outreach, incentivizing engagement, is essential for platform success.
Deep dives
Challenges and Solutions in Running an Agency
Running an agency presents challenges in scaling and acquiring high ticket clients. High volume of operations, efficient processes, and effective sales and customer acquisition strategies are crucial. The founder's personal brand can accelerate growth but is not essential for success.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode