6min chapter

Ahrefs Podcast cover image

Peep Laja Unfiltered: Tackling Content Chaos & Mastering Message Testing

Ahrefs Podcast

CHAPTER

Evolving Course Creation and Payment Models

Exploring the journey of creating a valuable course, from free offerings to premium plans and back to free due to COVID impact, along with the evolution of involving domain experts and adjusting payment models to fixed fees. The chapter also touches on challenges in content creation vs. sales, comparisons to platforms like LinkedIn Learning, working with famous instructors, and the preference for in-house content creators.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode