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Peep Laja Unfiltered: Tackling Content Chaos & Mastering Message Testing

Ahrefs Podcast

CHAPTER

Evolving Course Creation and Payment Models

Exploring the journey of creating a valuable course, from free offerings to premium plans and back to free due to COVID impact, along with the evolution of involving domain experts and adjusting payment models to fixed fees. The chapter also touches on challenges in content creation vs. sales, comparisons to platforms like LinkedIn Learning, working with famous instructors, and the preference for in-house content creators.

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