Navigating Challenges and Opportunities in Panel Growth and Business Development

The chapter explores the journey of a panel with 50,000 verified individuals focusing on ICP research and customized go-to-market strategies for US and UK companies. It delves into participant churn, recruiting and engaging panelists, and the benefits of polling a personal panel with software. The pitfalls of offering free services, converting users to paid plans, conducting genuine consumer research, and securing venture funding for unique business models are also discussed.