How to Win podcast with Peep Laja

Differentiation: How To Stand Out

Apr 29, 2024
Marketing expert Peep Laja discusses the importance of differentiation in B2B SaaS market, focusing on brand, radical transparency, and personal branding. He emphasizes the need for companies to build a unique vision rather than copying competitors. Strategies include being polarizing and committing to differentiation as a CEO-level problem.
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