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5min chapter
Differentiation: How To Stand Out
How to Win podcast with Peep Laja
Strategies for Standing Out in a Competitive Market
This chapter explores how customers select products from a shortlist of around 10 tools, emphasizing the significance of differentiation to secure a spot for a demo. Examples such as Patagonia and IKEA are used to showcase effective strategies for standing out in a competitive market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode