How do you differentiate content?
Make it so unique that people care more about your byline than your subject line?
I sat down with Peep Laja, founder of Wynter.io to talk about how he's created wildly different content throughout his career that attracts people through how unique it is.
đź—Ł Here are some things we discussed đź—Ł
⚫️ Why something being hard to create is your moat.
⚫️ How the definition of "quality" has changed over time.
⚫️ How to spot B.S. content marketing.
đź’¬ Here are some of our favorite quotable moments: đź’¬
"If any idiot can order 20 of these on UpWork, it means the barrier to entry is too low."
"Every time you push the standards, there's a cost. There's a time cost. There's a monetary cost. There's a limit to how much time I can put in and just putting in. My standards are, I think, good enough, but could be better."
"If it's hard to create it's a moat."
In today’s episode, get to know the company that offers various services in the digital industry such as B2B message testing, B2B buyer intelligence surveys, 1:1 live interviews, preference testing, B2B user testing, and market research surveys. Introducing Wynter, led by CEO, Peep Laja, with more than 10 years in the area of content marketing experience. He shows off his expertise and strategies in transforming your blog posts from acceptable to extraordinary. With the use of an approach that is data-driven insights, dedication to quality, and a striking balance between opposing sides, this has made him one of the industry's thought leaders.
In this episode, you will learn the following:
- Understand the importance of creating top-notch content in attaining podcast supremacy and writing engaging articles.
- Unlock how differentiation and personalization in your content marketing can make you stand out from your competitors.
- Establish strategies focused mainly on maintaining superior content that meets audience's expectations.
- Anticipate the need for a thorough writer evaluation in providing content that is fully relevant to the audience's interests.
Watch Peep edit live:
"What makes a blog post the best in the world?" | The Cutting Room ft. Peep Laja
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The Cutting Room: Live Edits with the Masters of Content
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