The Cutting Room "Search content has gotten a really bad rap." Robyn Showers of Vimeo
Does your content need to sacrifice its soul to Google for search rankings? Feels like it sometimes, doesn't it? This was a huge focus of my conversation with Vimeo's Director of SEO & Content on the most recent episode of The Cutting Room.
Today's episode is all about content marketing philosophy and how it can impact a business. We had the pleasure of talking to Robyn Showers, the Director of Content at Vimeo, and she shared some tips for successful content marketing with understanding the reader's needs.
Some things we talked about:
๐ How to optimize for search without rehashing everyone else.
๐ How to deliver something unique to the reader.
๐ Using different media formats for different needs.
These were our favorite quotable moments:
"Make sure that you're delivering on your promises and that you are packaging, whatever message you're trying to send in a way that is really specific to the audience that you're speaking to."
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"I don't believe that content needs to be short or long or any one particular thing."
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"I imagine that, looking at someone's search history is probably one of the most like intimate pieces of information you get about them."
This was an incredibly insightful conversation, and I'm so grateful Robyn took the time to share her wisdom.
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