The Cutting Room "You have to be interesting in the face of obscurity." Amanda O'Callaghan of Rubrik inc
"Know your customer," is a played-out trope, so why do we keep coming back to it?
Amanda O'Callaghan, Director of Content at Rubrik Inc. suggests it's because we constantly have to advocate for customers to other internal teams.
We're broken records, always telling our colleagues nobody cares about our products, but only the benefit our customer gets.
But if we can be patient with them...
Get them involved...
Guide them...
We can create content that others simply can't
π£ Some things we talked about: π£
π Getting buy-in to build an amazing content team.
π Fostering a culture of respect.
π The impact philosophy studies has on creating good content.
π¬ These were our favorite quotable moments: π¬
"I went to the doctor one time, and before I knew it, I had a tube going down my nose. This is not what I came here for. When you go into a meeting with somebody who isn't familiar with content and start displaying your expertise, you're essentially sticking a tube down their throat without asking."
"So I can sit here all day and philosophize and come up with great content, and think that my ideas are the greatest in the world, but that doesn't mean anything if it doesn't resonate with the customer."
"It's about studying your audience intently, like the way you would web stalk your ex."
Meet Amanda O'Callaghan, the Director of Content at Rubrik Inc., a data security and resiliency platform renowned for her user-centric philosophy. Amanda is a whizz at understanding audience concerns. Her knack for delving deep into audience analysis leads to fine-tuned solutions that resonate with the needs of the customer. She began her career in journalism, bagging crucial skills in storytelling and persuasion which have immaculately transferred into her content marketing approach. Avoiding the fluff, she is known for her cut-to-the-chase discussions that rest on the importance of knowing the audience intimately in the tech marketing world.
In this episode, you will learn the following:
- Why tailoring content to your audience is crucial in the marketing industry.
- Learn the common roadblocks in attaining stakeholder agreement in content marketing.
- Gain insight into the importance of understanding your audience's needs for effective content creation.
- Uncover strategies for winning stakeholder support through a collaborative approach.
- Realize that content marketing is a collective effort and why it requires a fit with the market.
Watch Amanda edit live:
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