#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong.

Dave and Devin talk about:

- His role at Clari and what the content team does
- Inside Gong's early content strategy
- How to make longform content work
- What type of content works on LinkedIn today
- Myth busting "build your personal brand" and more

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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