B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

Jun 20, 2023
59:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Clari's content strategy focuses on thought leadership and introducing new terminology to the market to establish credibility.
  • Building an email list is essential for direct communication and maintaining engagement with the audience.

Deep dives

Content Strategy at Clary

At Clary, the content strategy focuses on thought leadership and introducing new terminology to the market. The team creates content through blogs, social media, and podcasts to educate people about the new category they have launched. They aim to provide valuable insights and customer evidence, not just traditional case studies, to help establish their credibility.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode