1min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Measure Content

I have a sales engineer turned production manager. So he also with the podcast and video. I have customer, excuse me, content marketing lead, a manager, content manager who has two specialists,. And then I have another editor who's on, who's on Mount leave right now. We're looking at MQLs, but we're actually not gating a lot of our content because we've put up a thought leadership site that is basically just a content hub without any gate. It's kind of like share a voice a little bit. But overall, those are some of the big ones.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode