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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Measure Content

I have a sales engineer turned production manager. So he also with the podcast and video. I have customer, excuse me, content marketing lead, a manager, content manager who has two specialists,. And then I have another editor who's on, who's on Mount leave right now. We're looking at MQLs, but we're actually not gating a lot of our content because we've put up a thought leadership site that is basically just a content hub without any gate. It's kind of like share a voice a little bit. But overall, those are some of the big ones.

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