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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

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How to Double Your Content Output

The strategy really was the GONG Labs articles, which folks knew to that. We saw so much success with those when they popped off on LinkedIn that it was like worth rolling the dice. I wanted everybody talking about that data point for 24 hours on LinkedIn. And what we ended up finding out would like, you know, a blog would go live on Tuesday and people were sharing it.

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