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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

Zero-Click Content

Devin Smith: Let people anticipate because it's going to help with your results. What we did instead was was just diversify the content format, which would say, okay, great. The blog did really well. Let's turn it into short form. It was zero-click content before Amanda coined it. And so when I say we did one big thing a month, it was like one big new thing a month. We didn't have to think of 16 different ways to promote this piece of content.

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