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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Be a Successful Content Creator

As a leader, it's kind of like a triangle that I think about it when I come to developing the team. And on each point, one is category because that's kind of, you know, voice on the category play. The second one is audience and the third one is product. Like right now at Clary, I have a sales engineer turn marketer. Nailing product right there. Right? So I kind of think of those three ways. It's my job to bring the category from the CEO from Kyle or CMO down to the kind of more street level folks.

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