2min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Be a Successful Content Marketer

I use that line all the time. I'm like, I would be no good in that world. You could hire me to run content at a cybersecurity company and I think I could be successful. That just doesn't interest me. And now that I've kind of found my niche, I'm just more valuable to a few handful of companies who sell to the persona I'm super familiar with. So I'd rather stay there, market to them and keep a shorter learning curve than say, hey, I've got something to prove. Watch me work.

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