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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

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How to Create a Content Strategy That Works

The email list is the print money button. You can't run that playbook and then be like, yeah, all these people who downloaded this gong article about sales tips are not ready to buy gong. The goal wasn't to pick up the phone and say, Hey, heard you want to buy gone. It was, Hey, you might have a discovery problem. So I downloaded this thing. That's actually kind of exactly what we do is help with discovery calls. Like, would you be interested in learning more? If you call them within the first 24 hours, they're still, you know, excited and hopefully remember that piece of content.

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